Hi, I'm Nefeli Naoum!

Complete brand identity and social media for a start-up yoga studio.

For my final module in university, I had to build upon previous achievements to produce and present a final body of work which integrates into professional portfolios. I chose to create a brand which helps people enter a creative field.

JAG stands for Jenny & Alexandra Grigoropoulos and Joy Abundance Growth. They seek to create a community focusing on spiritual, psychological, and academic well-being. The company approached me to create a holistic brand identity with an initial focus on developing a logo, business cards, and website.

A response to the Brand Opus Hatch Competition. Meraki Spirits supply top quality Greek Spirits, which include Ouzo, Tsipouro, and Mastika. Our goal is to share Greece’s most popular drinks globally.

MVN Consulting is a start-up consultancy brand founded by Michael Naoum, a retired Vice Admiral (Hellenic Navy). He needed business cards and stationery to help with the meeting and onboarding process.

A response to a university brief, which focused on experimentation and development. The experimentation led to the creation of a book titled 'A Guide to Falling Asleep'. Its purpose is to help stressed individuals who have difficulty falling asleep.

After a lecture by Ramuntcho Matta, where he discussed his life and defined identity, he tasked the class to create an identity map. The map could take any form, but it needed to showcase the people and things that impact each of us. In addition, we were asked to create a blank map in order to create an interactive publication. Ramuntcho named this project Lost for Life, inspired by the album Lust for Life by Iggy Pop.

As part of a university brief, I was tasked to create a manifesto on my plans post-graduation. I chose to make a small publication, using my personal branding as a style guide.