Creative Careers is a brand that assists people interested in pursuing a career in the creative field but require guidance in making a decision. They offer a variety of services such as career assessments, advisors, an online public forum, and mentorship programs. Each resource is designed to provide a comprehensive understanding of every creative industry, including the necessary qualifications, skills, software, job responsibilities, and entry-level salaries. Whether someone is transitioning from another field or completing their education, Creative Careers is a helpful resource for those seeking a creative career.
For this project, I designed a complete brand identity with a website, social media posts and strategy. For the purpose of our university summer show, I structured my area as a careers booth. I created skills posters and career brochures to introduce new careers, which showcase how to get into these fields and the growth opportunities. My final focus was to create business cards, tote bags, advertisement material, and a custom typeface to complete the brand identity.
