Earthlings Yoga & Wellness is a start-up company founded by Xenia Gregou. After years in the industry, she formed a company with the mindset of “Living better - Managing wellness - Together”. The ideology behind Earthlings was growth, connectivity to nature, and the interconnection of yoga, creativity and nature. Xenia approached me wanting to create branding for the company with a tight deadline to launch in September 2023.
Xenia expressed her love of the JAG branding of mine but left the creative vision to myself. Having a name so distinctive, especially in Greece, I wanted the branding to be simple and memorable. The typeface of the logo was inspired by Xenia’s description of yoga for progression and self-improvement.
