Due to the nature of the brand and its clients, I wanted the brand identity to be minimal, modern,
and premium. In order to reflect his background in the Navy and give the brand a hint of colour,
I chose a dark blue and paired it with an off-white. 
Since the first and main interaction with the brand will be the business cards, it was crucial that the cards felt
premium. To accomplish this, the cards have a duplexing treatment and logo embossing. 

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