The founders of JAG Therapy wished to combine the spiritual and psychological elements of the company and depict it through an olive tree. The idea behind this is that if the roots of the olive tree are healthy (which symbolises emotional, psychological, and spiritual health), then so is the tree.
Pictured above is the primary logo which includes a mantra: “Joy, Abundance, Growth, Therapy". I then created a secondary logo (shown below) for their office, JAG Healing Center. Finally, the logomark can be used on its own, without the type, for areas where the primary logo would not be legible (such as social media and their website).
Using the olive tree as inspiration, I created a colour palette using earth tones which would help depict a sense of calmness. Each business card is tailored to Alexandra's and Jenny's specific area of knowledge, as well as a common business card shown in the centre below, for anyone who wants a service offered by both members.
