The Brand Opus Hatch Competition asked participants to create a spirit brand deeply intertwined with the place it comes from. They urged the response to the brief to be insight-led across consumers, categories, or cultures. Finally, they asked the response to have global potential, and not just focused on the UK.
The spirits I decided upon were Ouzo, Mastika, and Tsipouro, the most common alcoholic drinks in Greece. In the UK, these drinks, especially Mastika and Tsipouro can only be ordered on online Greek markets. Ouzo can be found in some Tesco stores and on Amazon; however, a customer would need to search which stores supply it or order it online. These three Greek spirits deserve to be on supermarket shelves and in bars worldwide.
